” Remember what I said earlier about how we mentally filter people into “attractive” and “not attractive” when we meet them in person?The lack of non-verbal cues that attract us to others don’t carry across in online dating and, as a result, you’ll occasionally come across people who seem great on paper but who don’t turn you on in person.

We’re able to process all of these signals so rapidly that we’re often unaware of it; to our conscious mind, we’re just eliding over the ones who we read as “nope, not interested” while we narrow our focus on the people who do it for us.

All of this subconscious presentation and filtering is lost in online dating; all we have are our words and our photos, so we have to consider how to craft as attractive a snapshot of ourselves as possible.

Many people treat online dating as though they were talking to somebody in a bar.

In the physical world, unless you’re Jack Harkness, flirting with several different people simultaneously is a major faux-pas and likely to leave you going home alone – possibly wearing several drinks.

We can get as righteous as we’d like about “getting to know somebody’s soul” or the purity of meeting people without our hangups about looks, but without that physical component, it’s impossible to guarantee that you’re going to be attracted to somebody in person.

This is why so many people get first dates that go nowhere; you may have had great intellectual or , it just wasn’t going to work. And that’s where the benefit of the numbers game comes in.

Telling somebody you’re adventurous is similarly unhelpful.

Better to talk about your recent trip to Ankor Wat or – even better – have a photo of you in front of Ta Prohm.

You also have to consider where and how to present your best self.