Publishers began using a linen-like paper containing a high rag content but used very cheap inks in most instances.Until recently, collectors considered these cards very cheap.Many of the early views containing people were very carefully posed.

For this reason, there is writing on the face of many cards; this is becoming more acceptable on cards of this era. The divided back made it possible for both the address and the message to be on the back of the card.

This prevented the face of the card from being written on and proved to be a great boon for collectors.

Now they are very popular with collectors of roadside America, Blacks, Comics, and Advertising.

Views are also becoming more popular as collectors realize that this era too is a part of out history, and these cards help to illustrate the changes in the geographic structure of America.

On December 24, 1901, permission was given for use of the wording "Post Card" to be imprinted on the backs of privately printed cards.

All cards during this era had undivided backs of privately printed cards.

The profitable and lasting future of the postcard was greatly enhanced. They can be identified by combinations of the following: On May 19, 1898, the government gave private printers permission to print and sell postcards.

These cards were all issued with the inscription "Private Mailing Card," and today they are referred to as PMC's.

The Pioneer Era began when picture postcards were placed on sale by vendors and exhibitors at the Colombian Exposition in Chicago, May 1893.

These were very popular and proved to be a great success.

Research has already been done by earlier historians and guidelines have been put into place.